Guided by our B.L.I.T.Z. philosophy, Ed uses pillars learned from his experience as a former All-American football player and National Champion at the University of Nebraska, Lincoln.  Ed is a veteran college sports and entertainment executive with twenty-nine years of leadership, service and strategy in support of athletes, universities, conferences, donors, and business partners.  

A leadership strategist, keynote speaker, and professional coach with nearly 30 years of experience guiding institutions, teams, and individuals through high stakes and intense situations. Over his career, Ed led conference realignment efforts at the conference and college level, created the Big 12 Conferences’ first student-athlete Leadership Summit, shaped football operations and officiating at the highest level, and negotiated over $200 million in stadium and bowl game contracts.

“As a young football player”, I learned a key fundamental of tackling is to do it with your head up, always looking through your target. Throughout my career, I have discovered the same holds true when tackling life’s challenges. Now, I am driven to help others learn from my experiences so they can successfully tackle change - head up - attacking down hill.